Quantitative Research
- Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics.
- It is used to quantify attitudes, opinions, behaviours, and other defined variables – and generalize results from a larger sample population.
- Quantitative Research uses measurable data to formulate facts and uncover patterns in research (Wikipedia)
Qualitative Research
- This type of research methods involves describing in details specific situation using research tools like interviews, surveys, and Observations.
- It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
- Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. (Wikipedia)
Benefits of Research for your Organization
- SWOT Analysis
- Performance Management
- Product Development
- Organizational Culture
- Market Research
- Staff Motivation
In short, any activity to improve the organization should be informed by the correct type of research, resulting in relevant informative data.